Crazy growth -

There is a great article in MediaPost about the unbelievable growth in online advertising from pharmaceutical companies.It's called "Pharma Marketers Up the Dosage"

With the upcoming launch of OrganizedWisdom, we're working on an amazing programs for the pharma industry.

Nearly two years ago, pharmaceutical companies spent just 1 to 3 percent of their marketing budgets online. Now some of the bigger players are spending anywhere from 10 to 15 percent, according to Matt McNally, vice president of media services for MBC. McNally says the agency expects that percentage to hit between 20 and 30 percent within 18 months. At Avenue A/Razorfish, Brad Aronson, executive vice president, says that more than half of the agency's 30 pharmaceutical brand clients doubled online budgets for 2006, in some cases increasing already substantial online budgets from $5 to $9 million, $1.7 to $7 million, and $7.5 to $12 million.