OrganizedWisdom Health Blog

Crazy growth -

There is a great article in MediaPost about the unbelievable growth in online advertising from pharmaceutical companies.It's called "Pharma Marketers Up the Dosage"

With the upcoming launch of OrganizedWisdom, we're working on an amazing programs for the pharma industry.

Nearly two years ago, pharmaceutical companies spent just 1 to 3 percent of their marketing budgets online. Now some of the bigger players are spending anywhere from 10 to 15 percent, according to Matt McNally, vice president of media services for MBC. McNally says the agency expects that percentage to hit between 20 and 30 percent within 18 months. At Avenue A/Razorfish, Brad Aronson, executive vice president, says that more than half of the agency's 30 pharmaceutical brand clients doubled online budgets for 2006, in some cases increasing already substantial online budgets from $5 to $9 million, $1.7 to $7 million, and $7.5 to $12 million.

BusinessWeek Shows More People Turn to Internet and Friends and Family to Make Health Decisions

Only A Few More Weeks Until Beta Launch...

Apologies for the infrequent posts recently.  But we've been away for a good cause.  That's because we've been busy building the Beta version of OrganizedWisdom which is set to launch early next month. 

There is a lot of buzz and excitement building about OrganizedWisdom.  We thought it would be a good time to answer some frequently asked questions and let you know what we are building....

What is OrganizedWisdom All About?

OrganizedWisdom is a collaborative health information resource like no other. That’s because in addition to providing the very best health knowledge from doctors and medical professionals, the backbone of what we are creating is based on a simple premise: by organizing the collective wisdom from millions of people we can provide people with the very best health information available.

Together we will improve the way people research, learn and share information about any health topic.

To accomplish this mission, we are combining the very best health knowledge from medical pros and enhancing it with your wisdom and recommendations.

Who will use OrganizedWisdom?

OrganizedWisdom is designed so families can share important health wisdom to help each other; so doctors can easily share wisdom and assemble important articles for patients; so health organizations can collaborate to educate people on topics important to them.

We are designing an open system so people will be able to use OrganizedWisdom in many other ways too...

Why are you building OrganizedWisdom?

Unfortunately, the health care system needs some dramatic improvements in America.  Many companies are paving the way with innovations, better information, and new services.  But still too many people don't have health insurance.  People need better access to practical health information.  And overall, finding quality health information online is simply too complex and unorganized.  Most importantly, no one has leveraged technology effectively to make it easy for millions of people to collaborate to create better health information.

That is what we are doing.  We'd love your feedback when we launch and we hope you will join the discussion as we work together to create the most useful health resource in the world.

We Believe...

One way to give you a sneak peak of what's to come when we launch our Beta site for OrganizedWisdom next month is to share a bit about what We Believe...

We Believe...that by organizing collective wisdom from thousands of people we can provide a more useful health resource.

We Believe...it should be easy for anyone to search, learn and share health wisdom.

We Believe...in content you can use, collaboration, and cutting through clutter.

We Believe...that less can sometimes be more, which is why our site is intentionally designed to be less cluttered than competitors like WebMD.

We Believe...searching for health information online has become too complex. Too much information, too many ads and buttons, too many features, too many unorganized message boards.

We Believe...people derserve better access to credible health information.

We Believe...that there is a better way for medical professionals to share their wisdom with patients; a better way for friends and family to share health recommendations; and a better way for health organizations to share what they know with the world.

We can't wait to share a better health information resource with you.  Together will will improve the way we all research, learn and share health information...