The Pharmaceutical Industry Must Be Part of the Conversation

There is a great article on pharmalive,com about how the Internet has empowered consumers through blogs and social networking Websites, forcing the pharmaceutical industry to face daunting regulatory hurdles to join the conversation.

It's called "Lost in the Blog"

IIf the patient is going to become fully-informed, the pharma industry must participate in the conversation. They refer to the conversation that is already taking place all across the Internet about every disease, illness and condition imaginable.

Here's our vision for the perfect conversation: Get everyone talking to each other so that everyone can help each other make better health decisions:

Healthcare Professionals +  Experienced Consumers + Pharmaceutical Companies = People Making Better Health Decisions.