JupiterResearch Finds That Rising Costs and Complexity in Healthcare Will Spur Consumer Demand For Online Health Media

A new JupiterResearch report, “US Health Consumer Survey, 2006: Online Health Media Consumption and the Impact of Increasing Health Consumerism", has found that consumer demand for online health-related media and services will increase as changes in healthcare shift more decisions and costs to consumers.

“Consumers’ motivation to take care of their health benefits has a spill-over effect,” said Monique Levy, Senior Analyst at JupiterResearch and lead author of the report. “These consumers are becoming more engaged with everything that has to do with health online, including advertisements.”    

According to the JupiterResearch press release distributed today, in addition to stronger motivation, new or improved health-related products that have a stronger value proposition for consumers than ones in the past, such as improved search capabilities, cost and treatment-comparison tools, and community-related products, will drive consumer reliance on online health resources.        

“We expect overall demand of online health media to increase as more consumers are pushed to take greater control of their health decisions and spending,” said David Schatsky, President of JupiterKagan. “This growth provides a significant opportunity for online health publishers and advertisers, especially those that have been developing more sophisticated capabilities during the last year.”

The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com.