A
new JupiterResearch report, “US
Health Consumer Survey, 2006: Online Health Media Consumption and the Impact of
Increasing Health Consumerism", has found that consumer demand for
online health-related media and services will increase as changes in healthcare
shift more decisions and costs to consumers.
“Consumers’ motivation to take care of their health benefits has a
spill-over effect,” said Monique
Levy, Senior Analyst at JupiterResearch and lead author of the report. “These consumers are becoming more engaged with
everything that has to do with health online, including advertisements.”
According
to the JupiterResearch press release distributed today, in addition to stronger
motivation, new or improved health-related products that have a stronger value proposition
for consumers than ones in the past, such as improved search capabilities,
cost and treatment-comparison tools, and community-related products, will drive consumer reliance on online health resources.
“We
expect overall demand of online health media to increase as more consumers are
pushed to take greater control of their health decisions and spending,” said David Schatsky, President
of JupiterKagan. “This growth provides a significant
opportunity for online health publishers and advertisers, especially those that
have been developing more sophisticated capabilities during the last year.”
The
complete findings of this report are immediately available to JupiterResearch
clients online at www.jupiterresearch.com.
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