Want Your Health Topic To Be Optimized For Natural Search? Publish WisdomCards And Shoot To The Top

Here is are two big secrets about OrganizedWisdom: It is helping anyone with health knowledge, expertise and wisdom shoot straight to the top of Google. And we are seeing the Long Tail of health take shape very quickly.

We are seeing a very important trend develop on OrganizedWisdom. Our user-generated health WisdomCards are showing up at the top of the natural search rankings on Google and other search engines. 

This is helping both health seekers as well as those who have health knowledge to publish.  Simply put, our model to connect those who have wisdom to share with those who need practical health information is working, albeit we are still in the nascent stages of building our user-generated content library.

We specifically designed our technology, and the user-generated content shared by consumer patients, health professionals and the industry on OrganizedWisdom, to have huge credibility with Google.  Our goal has always been to make it easier for people to get better access to health knowledge.  And with every new WisdomCard added to our system, this is actually happening as a result of how we are optimizing our content for natural search. This means that health seekers are now finding your published WisdomCards not only when they search our site, but also when they start at Google, Yahoo!, MSN, as many people do.

In addition to the trend of our content being found near the top (or first) on search engines, we are seeing the Long Tail effect for health in action.  That is, people are searching using keywords, search terms, and using health topics many people might not immediately expect.

Here are a some examples.  Type any of these key words into Google and you will see our WisdomCards near the top of the results. (Just click any search string to see what we mean).

have had a cough for 3 weeks, is it serious
continued cough for 2 weeks
two week cold
wrestling saunas cutting
recovery time after having a wisdom tooth pulled
vomiting from infant to toddler
listerine colds
supplements+manic

In only a few weeks, we already have hundreds of examples of these types of results. And as more people share WisdomCards this trend will only multiply. 

If you are a blogger, author, physician, health professional, patient advocate, leader of a foundation, member of a health group, etc. you now have a way to publish your knowledge so others can easily find it in search engines. You can use our WisdomCards to share your wisdom, increase your profile, and increase awareness and traffic to your own sites, blogs, podcasts, and so on.

If you are an eye doctor for example, we suggest you publish several WisdomCards on your areas of expertise, for example Lasik Surgery or the questions you should ask your eye doctor before getting contacts.  Link back to your own Web site to increase your traffic.  Remember, the better the wisdom you share, the more credibility you will have with the community.  Also, be sure to be transparent about who you are so your motivations are clear.  The goal is not for this to be an "advertising" channel, but to collaboratively build a knowledge base of great advice, recommendations, and wisdom people have to share.  The same goes for patient advocates, foundation leaders, authors, and health groups. For example, if you are a breast cancer survivor your experience could greatly help someone else figure out what questions to ask, how to cope, and what to be aware of.  You may have already published your experience on a blog or bulletin board. But by publishing a WisdomCard you can help others find your information by making it easier to find in search engines. 

When you know a lot about something, it feels good to share. Help other people discover what you found out the hard way. And remember, a popular WisdomCard gives credibility to the author. A popular WisdomCard reinforces your role as an "everyday expert." And a popular WisdomCard makes you the go-to authority for those looking for help.

Test it out.  Create one really useful WisdomCard and watch it show up in Google.  Watch it generate awareness for your cause.  Watch it start driving traffic to your own site.