40% of Healthcare Bloggers Publish To Help Others

According to the first ever Global Healthcare Blogging Survey released this week by Fard Johnmar of Envision Solutions at the Healthcare Blogging Summit in Washington DC, nearly 40% of health care bloggers report that the most important reason they blog is to educate and help others. 

According the the methodology details listed in the report, 214 bloggers took the survey and 72% of respondents indicated that their primary audience is either health care providers, the general public or patients.

Other highlights from the survey include:

• 61% write about their personal experiences.
• Only 39% hide their identity to protect their privacy, patient confidentiality, or themselves.
• 47% spend 1 to 2 hours working on their blog daily.
• A third of respondents have been contacted by PR professionals.

Fard indicated at conference that Envisioning Solutions plans to make this an annual survey. It will be interesting to see how this data trends over the coming years to see how the trends evolve as more patients, caregivers, and health organizations enter the blogosphere.