OrganizedWisdom Health Blog

Digital Healthcare and Productivity Features OrganizedWisdom

We're starting to get a lot of traffic today from Matthew Holt's article in Digital Health and Productivity, "MySpace for Healthcare? It's closer than you think."

Even though few people can clearly define Web 2.0, many of its emerging components such as blogs, wikis, video-sharing – social networking activities -- have made millionaires of a whole new breed of geeky entrepreneur. Google paid more than $1.6bn for YouTube. By some accounts FaceBook is valued at over $600 million. And the $580 million News Corp. paid for MySpace looks like a bargain.

Does the social networking trend matter in healthcare? Several new companies are betting the answer is "yes."

Our friends over at Revolution Health, DailyStrength.org and Sermo are also included in the article so we're in good company. 

What's great to see is that each of our respective companies are offering a different approach to social networking and health.  Sermo for example, is the leading community now for physician experts and peer to peer review, while DailyStrength has improved the health forum concept for support, and Revolution seems to be going wide trying to tackle everything from personal health records to health telephone services.  And as the article points out, OrganizedWisdom is creating a community of patient experts and health connectors who are building a knowledgebase of "WisdomCards" and user generated health content that is aligned with evidence-based health content from Healthwise.

The article concludes:

The model is convincing enough that last week Sermo raised a second round of funding of $9.5m, while both OrganizedWisdom and DailyStrength already have raised smaller amounts. It seems that venture capitalists, at least, think social networking in healthcare is well on its way.

We would like to congratulate Sermo on their big news and we look forward to working along with all of these new health 2.0 companies to continue to bring fresh ideas and passion to healthcare and health communities.

Read the complete article here.

See OrganizedWisdom Speak at CBI's 6th Annual eMarketing for the Pharmaceutical Industry Conference in March

We would like to personally invite you to see Steven Krein, CEO of OrganizedWisdom, speak at The Center for Business Intelligence's 6th Annual eMarketing for the Pharmaceutical Industry Conference convening this year in Philadelphia, PA from March 7-9.

As social media and online health communities continue to evolve, it is essential that pharmaceutical companies continue to learn how to safely, responsibly and transparently join the conversation online and help bridge the divide that has been widening between patients, physicians and pharma for years.  Learning how social media can help all of these groups work together is the first step to solving these challenges.

Extended ScribeMedia Video Interview About OrganizedWisdom

Peter Cervieri from ScribeMedia interviews OrganizedWisdom CEO and co-founder Steven Krein about social media in healthcare and how OrganizedWisdom.com is working to help people transform their health experience into wisdom. (This is an extended interview that runs about 30 minutes).

When you have a health related question, where do you first go for answers?

The WSJ online is running an interesting poll today asking where people turn first to get health questions answered.

As of right now, 65% of voters go to the web first, with doctors being a distant second at 15%, and friends/relatives coming in at 13%. WSJ members can cast there vote here and track the results. Remember: This poll isn’t a scientific sampling, but it is a handy snapshot of what WSJ readers are doing.

Health Wisdom Podcast Episode #4: A New Way to Handle Medical Bills...

If you want more proof that there is a wave of innovation, progress and passion hard at work to transform healthcare today, then you won't want to miss this podcast with Christopher Parks and check out the online service he founded recently called MedBillManager.com.

Click this link to listen to the podcast: Download MedBillManagerPodcast011607.mp3

MedBillManager is a new web application that makes dealing with medical bills easier and allows you to compare what you're paying vs. others in your area. It's a young entrepreneurial start-up, but the company is already making waves by taking on established products from Intuit and launching before a new service from Revolution Health Group.

The MedBillManager vision is strong in that as the community continues to grow, the collective participation of all the users will provide valuable aggregate data to help people better understand what others in their area are paying for the same exact treatments.  There is little doubt that this type of transparency should help to start to level the palying field in interesting ways.

For another interview with Christopher Parks, check out this interview at Six Until Me, a diabetes blog.

Health Wisdom Podcast Episode #3: Connect Your Care, Health Consumerism, and HSA's

Click the audio player below to listen to episode #3 of The Health Wisdom Podcast from OrganizedWisdom, a 20-minute interview with Teresa O'Keefe, VP Marketing of Connect Your Care. 

Connect Your Care (a Revolution Health Group Company) provides tools and services that enable consumers to manage, spend, and save their healthcare account dollars, including Health Savings Accounts (HSA's), Health Payment Cards, and online services.

Craig Newmark, Founder of CraigsList Shares Site's Secrets To Success

It's easy to see why Craig Newmark and the community posting site he founded in 1995, CraigsList.com, have become so successful (7 billion page views this month! ): a simple vision, consistent follow-thru and the golden rule.

One of the great advantages of being located in a place like New York City, is you frequently get to meet people like Craig and learn from their wisdom and experience.  I was lucky enough to attend Craig Newmark's discussion today at NYU as part of the iBreakfast Series.

Here are some of the nuggets of advice and knowledge he shared today that will be useful to anyone building a community-focused company, product or service:

Web 2.0 Pharma Podcast with John Mack

Yesterday we participated in John Mack's Pharma Marketing Talk podcast which focused on the topic of Web 2.0 for Pharma.

Click here to listen to the complete podcast.

There are some minor technical issues at the beginning of the interview, but Unity Stoakes joined the discussion about 20 minutes into the conversation to speak about OrganizedWisdom's approach to Health 2.0, the benefits of social networking in healthcare, and discuss some of the progress we are seeing as pharma takes new steps to integrate social media into their education and marketing strategies. Other guests on the show included Dmitriy Kruglyak from Medical Blog Network and Mark Gleason from HyGro Consulting Group.

Six Important Search Trends To Watch

This week MediaPost.com's Search Insider published two important columns about developing trends related to innovations in search and search marketing.  The first by David Berkowitz, Tuesday, January 2, 2007 and the second was published today by by Rob Garner, Wednesday, January 3, 2007. 

If you follow search trends all the time, these won't be new.  But we'd like to highlight six of the search trends (first 3 from Rob and last 3 from David) because we are seeing innovations take shape rather quickly in each these areas and we believe there will be many new developments to come...

Transcripts For Joe Polish Podcast Interview with Steven Krein

Here are the complete interview transcripts to our December 7th podcast interview with founder of The Genius Network, Joe Polish:

Joe Polish: Hello, this Joe Polish, founder of Genius Network.com and today I've got my good friend, Mr. Steve Krein on the line and we're going to talk about a thing that Steve's got going on called Organized Wisdom. And the website is OrganizedWisdom.com and Steve, can you hear me OK?

Steven Krein: Yes, perfect thanks, Joe.

Joe: OK, well I'm in Tempe, Arizona at my headquarters here, and I know you're in New York. At least I think you're in New York.

Steven: I am in New York.

Joe: OK, good. We've known each other for a long time. We've done interviews before in the past for Genius Network and you've always had amazing insight to share about your philosophies on business and growth and profitability from small companies all the way up to major league massive public companies and industry sectors and all of these various things that you have a an enormous amount of skill-set in and that you've been doing for most of your entrepreneurial career.

You've got this thing called Organized Wisdom and I'm just going to refer to it as, if someone listening knows absolutely nothing about it, because frankly at the time that we're doing this interview, I've purposely refrained from finding out anything about Organized Wisdom in any great detail.

Because I wanted to not only, be an interviewer today with you to, basically pull out of your brain what this is all about, but also just for the benefit of everyone that's listening to this right now, I will be learning as I'm simultaneously interviewing you. So I'm going to ask you questions that are from my own personal curiosity and things that I think would best help people understand this new innovation that you have created.

I know you have done extraordinarily well in business in your entrepreneurial career. I want to you to give a background, a thumbnail sketch of who Steve Krein is. And then go in to what is Organized Wisdom, and then I will hit you with some questions.