« February 2007 | Main | April 2007 »

New Symptom Checker on OrganizedWisdom

We've recently added a very useful symptom checker to OrganizedWisdom.com.  Find it here or on our homepage:

Sypmtomchecker

More About JupiterResearch Social Media Health Report...

JupiterResearch Finds That a Third of Online Users Turn to Social and One-to-One Media for Health Information

[From today's Press Release] JupiterResearch has found that 34 percent of adult online users (54 million people) in the U.S. said they have connected to others or to the content others created online about health and wellness issues in the past year. Detailed in a new report, "Online Health: Assessing the Risk and Opportunity of Social and One-to-One Media," JupiterResearch refers to these adult users as Health Connectors - a population segment that health marketers and stakeholders must reach as the influence of consumer-created content continues to grow.

"Health Connectors share meaningful concrete information and trust, so they are likely to impact important health decisions such as what drugs to buy, hospitals to use, doctors to see, insurance to buy, etcetera," said Monique Levy, JupiterResearch Senior Analyst and lead author of the report. "This can hurt brands and services, but also benefit them if they leverage word of mouth and social marketing."

Health Connectors are highly interactive and trust one another, representing a significant threat and opportunity among health stakeholders. To address these challenges, marketers must reach out to influencers, leverage experts, and sponsor content alongside consumer-created content, among other tactics.

"We continue to see consumer-created content's increasing impact on many markets and the healthcare industry is no exception," said David Schatsky, President of JupiterKagan. "Online users are highly motivated to consume, create and share health content, suggesting there is an efficient viral network among online Health Connectors, so negative or positive consumer-created content can spread quickly."

The complete findings of this report and recommendations for health and wellness marketers are immediately available to JupiterResearch clients online at www.jupiterresearch.com.  For details on JupiterResearch's methodology, visit www.jupiterresearch.com/bin/item.pl/methodology or email press@jupiterkagan.com to request a detailed methodology statement.

Who is OrganizedWisdom?

  • OrganizedWisdom Health is a human-powered, physician-guided search service for health dedicated to helping people find health information, resources and services they can trust. We publish hand-crafted, high-quality health search results called WisdomCards that provide easy-to-understand research notes, fast facts, and links to top health information, resources and services.
  • OrganizedWisdom, named to PC Magazines Top 100 Undiscovered Web sites of 2008, was founded by serial entrepreneurs Steven Krein and Unity Stoakes.

    Contact Us about any press inquiries, partnership opportunities, general questions, comments, and feedback.

Additional Information

Blogs

Enter your email address:

Delivered by FeedBurner

Google

Visit organizedwisdom.com

  • Epharma