90% of Women Use Internet to Search for Health Info

There's another interesting survey  from Burst Media which tells us more of what we already know:

People are going to the Internet first to search for health information.

In fact, the research shows that the internet - rather than healthcare professionals - is now by far US households' main source for healthcare information, and women more frequently than men seek such information.

Click here to get a lot more of the statistics from the report.

So we know people are going to the Internet to search for health information first.  But, are they finding what they want and is the information they are finding credible, trustworthy, and useful? 

For those who are adept at searching online, we suspect that they are eventually finding great information.  That's because there is so much great health information available online now.  There's also a lot of wisdom and practical advice from patients and ordinary people with experience. 

But from our experience this information is becoming increasingly more difficult to find.  We know because that's what our health guides do all day -- they search for the very best health content, resources, and wisdom to find the very best stuff.  The challenge is, it can take hours to wade through hundreds of links to find the very best message board on a topic.  Or to discern if a blog post is from a credible source or not.  Or to search page after page of search results only to get links to the very same content, but on a different Web site.

The good news is that there are now really great health resources online.  Most of them freely accessible and many that have been reviewed by physicians.  The key is finding the best stuff.

We're now creating WisdomCards, or search results pages, for hundreds of the most popular health topics.  We're trying to do the work for you, and clean up a lot of the clutter along the way.

Here's an example of a WisdomCard we have created on the topic of Breast Cancer.

Here's the same search on Google:

And on Technorati.

We'd love your feedback on which one you would want to send your family to and why or why not?

With so many people now turning to the Internet first, it's essential to clean up health search and give people great, organized results.