If Google Buys Web MD...

So there's lots more gossip flying around about the potential of Google acquiring WebMD.

This would be interesting for several reasons.

1) It would indicate that Google has plans to become much more of a content, publishing company (ala Yahoo!) than sticking to its core focus of organizing the world's information.

2) It would likely mean that Google really didn't have any other health initiatives going on after all, or the ones they did have in the works internally never got off the ground.

3) It would create a massive opportunity for other health care companies and start-ups because Yahoo!, Microsoft, and others would be hungry to keep up.

Regardless, there is no doubt that September is proving to be a very big news month for online health care and I suspect the rest of the year will only heat up.