Information Therapy Movement Taking Off

I'm in Park City, Utah participating in the 6th Annual Information Therapy Conference, hosted by the Josh Seidman and the Center for Information Therapy.  It's a great event so far and I'm looking forward to speaking about Health 2.0 trends and presenting OrganizedWisdom along with RevolutionHealth and DailyStrength on a panel hosted by Matthew Holt and Indu Subaiya.

It's clear that the iX movement is evolving and is moving beyond the education phase to becoming a full-blown "movement".  Six years into the great work and education from the thought leaders attending over the years, there's no doubt the information providers, media companies, hospitals, physicians, nurses, marketers, etc. all get the value in prescribing information to patients as a solution to improving people's health, and solving some of today's biggest health challenges. 

It makes sense that just like prescribing medications to patients, one of the most essential solutions to improving patient care and people's health is to prescribe the right information, to the right patient, at the right time.

Making sure patients get quality information is perhaps the most essential solution the healthcare universe can implement when you consider that more people are now searching online for health information than seeing their doctor and that 80% of patient care today continues to be self-care.  That is, most people today continue to self-diagnose and self-treat (links to the powerpoints where I got these stats will soon be available on the iX Alliance Web site).

Attending this year are not only some of the country's largest hospitals and health providers, but also a new crop of Health 2.0 innovators as well as major media companies like the NYTimes which continues to make amazing innovations to The Gray Lady's health section under the leadership of Sarah Greene.

The energy is palpable and it is exciting to see such a great group of thinkers, entrepreneurs, leaders, health practitioners, and organizations working together to push this mission forward. There's no doubt that access to better information will help a lot of people.