OrganizedWisdom Launches New Health Advocacy Model via Twitter To Help Patients and Families

Last November OrganizedWisdom launched a free WisdomCard Alert Service people can subscribe to via Twitter, email and RSS making it easier for people to get immediate WisdomCard updates on virtually any media device for over 100 health categories.  (You can read about the launch here, and subscribe to any of the feeds here). 

To follow on our success of the WisdomCard Alert Service we've just launched a new health advocacy Twitter feed called PolarWisdom.  PolarWisdom is a news, community and health advocacy Twitter feed for those dedicated to living well with bipolar disorder and depression.  PolarWisdom will serve as a model for several new condition specific services we will be rolling out over the coming year.

The WisdomCard Alert Service was just the beginning of a larger strategy we are implementing to leverage new distribution channels like the Web, RSS, Email and Twitter and communities of experts and health advocates to make health information more credible, accessible, and much more useful to people.

We started by creating WisdomCards on all of the most popular health topics people search for.  Our team of expert guides and physician reviewers have already created more than 30,000 WisdomCards,  and our initiative to create Health Provider WisdomCards on every doctor in the country is well underway. Now we are working hard to design these WisdomCards so they can be more easily shared, and are using distribution channels like Twitter to make the best health information more accessible and and easier for communities to pass along via their social graph.

From the beginning we specifically designed our WisdomCards to be what Hugh MacLoed calls Social Objects, something that can be shared and passed along.  Our WisdomCards continue to improve, and we have several big changes we'll be rolling out in the next couple of weeks which take this concept to the next level.  Our goal is to make the very best health information even easier to share with your trusted social graph and via a variety of distribution channels.

Introducing Our Chief Patient Advocate

We're also excited to announce that health blogger/tweeter extraordinaire, Jen McCabe Gorman has recently joined the OrganizedWisdom team as our Chief Patient Advocate and is leading the Twitter initiative among other responsibilities. We first met Jen at the Health 2.0 Conferences in San Diego and San Francisco where she worked for Matthew Holt and Indu Subaiya and we were immediately inspired by her passion and energy.  We'll be posting more news soon about Jen's role in a forthcoming interview where she will also outline her vision for PolarWisdom and how we will be using Twitter as a channel for health advocacy.

Jen is already working hard with our Editorial Director Emily Lapkin, several doctors and health advocates to grow PolarWisdom into a thriving communication channel, community and information resource for patients, their families, friends and support networks.

Stay tuned for more soon.  Please note we are only in the very early stages of what we are building but as always more feedback welcome.