The Solution for the Enormous Problem of Filter Failure: Expert Curation

Every day more and more stuff gets added to the content pile of the Web.  Billions and billions of new articles, posts, tweets, updates, slideshares, videos, images, link recommendations, comments, and so on get added to the mass of information in an ever-growing heap waiting to be discovered and hopefully put to good use.  

The good news is that much of this content is very useful and people have more access to great information than ever before.  The bad news is it is now more difficult than ever to sort through this content mess to find the very best information.

As NYU professor and best-selling author, Clay Shirky, outlines in the brilliant speech to the Web 2.0 audience in the video below, there is a major challenge brewing, and it isn't merely information overload as a result of even more content being created everyday.  The real problem is with filter failure.

As you might assume for obvious reasons, filter failure becomes an even bigger concern when dealing with something as important as health information.  It's one thing to get a lot of junk, spam, and untrustworthy information mixed in with your gossip news or travel reviews.  It's entirely more serious when your health and wellness may be on the line and high quality information is essential.

So how are people supposed to find the good information online when it is mixed in with so much clutter, and the machine filters (aka machine search engines) we have all been using for the last decade just aren't keeping up?

We believe the answer is Expert Curation.

At OrganizedWisdom we've been working for three years on a solution for the enormous challenge of filter failure and at its core is this simple premise: 

We believe that by layering the collaborative wisdom of experts into the filtering process and combining human knowledge and expertise with exceptional technology, OrganizedWisdom can make a profound impact on how high quality information gets filtered up and distributed to help people cut through the clutter and chaos of digital content. 

As we posted last week, by providing the platform that leverages experts' wisdom to help organize the world's best information, we are creating an "Expert Graph" (instead of just a social graph of your friends, colleagues, etc.) that you will be able to count on when you truly need to cut through the clutter and find quality information you can trust.

We're at the nascent stages of tapping the potential of this expert curation platform, but with nearly 5,000 experts already helping curate the best resources for health, wellness, and lifestyle content we have the foundations for a filter failure solution in place.  Now it's just about continuing to execute and scale the system.

If you're interested in helping solve this problem with us and to find out how you can become approved to become expert curator click here.